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Marketing Ideas Once They Hit the Air
Photo Credit: TheNewYorker.com By Yonatan Gordon Often we look to include modern metaphors when formulating our discussions, and sometimes our discussions come first. This is not to say that our...
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When Ideas Hit the Air Tour: Steve Jobs and David Karp
Photo Credit: airworksstudio.blogspot.com By Yonatan Gordon Since we mentioned the ability for ideas to become marketable once they “hit the air,” let’s now bring another example to explain further....
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Elon Musk’s “First Principles” Thinking According to Kabbalah
By Yonatan Gordon While new buzz words tend to float about, there is a new one making waves that relates clearly to the language of Kabbalah. Although the correspondences between modern day...
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Promoting the Ideas Behind Your Products
Written for the Quirky.com inventor community: There are two basic approaches to preparing a product for market. The first is to start with an idea, then build the product around that idea. The...
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Turning Products into STORIES
Normal’s new 3D printed earbuds. This is an essay I wrote at posted last night on the Quirky.com invention idea website. The source for this discussion is the unique story, the autobiography, that...
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